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Toto Wolff Set to Sell Shareholding Pricing Mercedes F1 at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided the Mercedes team to historic success in F1

Toto Wolff is in advanced talks to sell a portion of his shareholding in the Mercedes Formula 1 team.

The deal values Mercedes at £4.6bn – an unprecedented figure for a Formula 1 squad – after the McLaren team were valued at £3.5bn in a change of corporate structure last September.

The Austrian executive, who holds a 33% stake of Mercedes F1, would sell a shareholding approximately five percent.

Wolff, aged 53 would stay on as team boss and chief executive officer if the sale goes through.

Ownership Structure

Remaining partners in the team are Mercedes-Benz and industrial group Ineos, who both hold a third of the company.

An official representative stated: "We will be making no official statement on the matter. The management structure of the team stays unaltered, and all three partners are fully committed to the ongoing success of Mercedes-Benz in F1."

Financial Growth

The deal signifies a significant increase in worth of the Mercedes team after Ineos bought its stake for £208 million in 2022.

This surge reflects the growth in valuations of Formula 1 outfits recently as a consequence of the increasing appeal of Formula 1 globally.

This was also seen in the box-office performance of the Formula 1 film starring Hollywood star Brad Pitt, which debuted last summer and has grossed over $630 million (£458 million) at the box office.

The film represents Pitt's most successful film and the most successful sports movie ever released.

Current Performance

Mercedes are second in the constructors' championship, behind McLaren Racing, with three races left in the current championship.

Their lead driver George Russell has won 2 of the 21 races this year and is in fourth place in the drivers' championship behind McLaren's Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

Mercedes secured a record eight consecutive constructors' championships and seven drivers' titles, six for Lewis Hamilton and one for Nico Rosberg, between 2014 and 2021.

Written by

Marcus Potter

A cultural commentator and lifestyle writer with a passion for uncovering emerging trends across the UK.

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